DO OK is a software development company with 16+ years of experience, trusted by 150+ clients across Europe and beyond - from startups to multibillion-euro enterprises. The software we build is used by hundreds of thousands of users, including Fortune 500® companies, and has been featured in Wired, the Financial Times, Forbes, and The New York Times. Recognised by Clutch and Forbes as a trusted tech partner, we work in a lean, flat, high-ownership setup where decisions are made close to the work and your impact is tangible.We’re looking for a senior growth & marketing leader. The goal of this role is to build a predictable demand system while strengthening DO OK’s credibility in selected markets, with a high degree of ownership, commercial responsibility, and comfort operating in an evolving setup.Responsible for: Build, run, and continuously improve a predictable demand generation system that fits how sales and delivery actually work at DO OK. Co-create, maintain a precise Ideal Customer Profile and keep it relevant as the business evolves. Own and evolve DO OK’s positioning across messaging, content, and digital presence (including website and social channels) to reflect client needs and support complex B2B buying decisions, while improving discoverability through SEO, GEO, events, industry platforms, and partnerships. Build and run Account-Based Marketing and other Go-to-market experiments in selected target markets. Drive CRM adoption as the single source of truth for leads, opportunities, and pipeline data, improving data quality so better decisions can be made. Use AI and automation to design agents, smart workflows and internal processes, using our technological capabilities to your advantage. Like everyone at DO OK, stay hands-on at the beginning, using a “go and see” (genchi genbutsu) approach while building systems that can later scale. Coordinate external contributors and freelancers when needed, keeping full ownership of direction, priorities, and outcomes. Act as a natural bridge between marketing, sales, and delivery to keep the customer journey consistent from first touch to project delivery. Requirements: Minimum 5 years of experience in B2B marketing, preferably in a services-based environment rather than product-led SaaS. English min. B2 (if Polish native) or min. C1 - then Polish is not required. Strong understanding of services sales dynamics, including MQL, SQL, pipeline stages, buying committees, and long sales cycles typical for complex, high-ticket B2B decision making. Ability to build and operate predictable demand generation systems. Experience with expert-driven content and credibility assets, such as case studies, thought leadership articles, whitepapers, events, and speaking engagements that support complex B2B buying decisions. Ability to operate effectively in a boutique, growing organisation, with a level of ambiguity, limited resources, and evolving processes - comfortable combining strategic thinking with hands-on execution. Comfort working in a technical environment, with enough technical literacy to understand software development, architectures, and technology stacks, and to translate them into meaningful business narratives (without needing to code). Preferably, hands-on experience in selling/marketing consulting, software development organisations,s with an understanding of how complex, high-value services are bought and delivered. Nice to haves (not mandatory): You speak German, Dutch, Finnish, Norwegian, Danish. What we offer: Work at a high level of autonomy with cutting-edge tech, including AI/ML, both internally and by offering them to clients. Get direct access to an in-house engineering team to build AI agents, automations, and workflows that support real sales and delivery processes. Work directly with the C-level team and make fast decisions. Flexible working arrangements (hybrid / remote, depending on organizational needs). Sport subscription, Private healthcare, Health Insurance, English Lessons.
