About the RoleWe’re seeking a proactive and detail-oriented Digital Marketing Executive to join our Divisional Digital Team.As a key member of our digital function, you’ll take ownership of day-to-day website management, CRM and automation (HubSpot), and the coordination of digital projects across multiple regions. You’ll play a crucial part in ensuring our digital ecosystem – from web platforms to campaign tools – is performing effectively and delivering measurable impact.This role will suit someone with a solid grounding in digital marketing who’s ready to take the next step into a more strategic, technically capable position, with growing ownership of key digital channels and vendor relationships.Key Responsibilities Oversee the day-to-day management and optimisation of divisional websites; Act as the main contact for our web agency and development partners – managing briefs, feedback, and quality assurance; Support the 2026 migration to the new headless CMS environment (Storyblok), ensuring content, tracking, and UX standards are maintained; Coordinate technical requests and enhancements (new templates, page components, or integrations); Conduct regular audits of web content, links, and performance metrics; Serve as the HubSpot lead within the digital team – managing users, workflows, and integrations; Build, launch, and optimise email campaigns, automated lead nurturing journeys, and landing pages; Maintain CRM data quality, ensuring compliance with GDPR and internal governance; Create and share regular performance dashboards (email engagement, lead conversion, campaign attribution); Collaborate with the wider marketing and sales teams to align CRM activity with pipeline goals; Plan and execute digital campaigns in collaboration with product and regional marketing teams; Support campaign landing page builds, tagging, and performance tracking; Manage asset delivery, approvals, and localisation across multiple regions; Analyse campaign performance and recommend actionable improvements; Implement SEO best practices across web pages, campaigns, and content hubs; Lead on Generative Engine Optimization (GEO) development – ensuring content is structured for AI search and generative discovery tools; Monitor analytics and web metrics, interpreting results to guide optimisation; Identify and test new tools, integrations, and automation opportunities across web and CRM; Support the adoption of AI-driven tools for content, analytics, and workflow efficiency; Contribute to process documentation, playbooks, and training resources. Skills & ExperienceEssential: 2–4 years of experience in digital marketing, website management, or CRM; Hands-on experience with HubSpot Marketing Hub (or equivalent CRM/automation tool); Strong understanding of website CMS management and digital content workflows; Excellent project coordination skills, comfortable liaising with agencies and stakeholders; Analytical mindset with experience using Google toolkit (Analytics - GA4, Search Console – GSC, Tag Manager - GTM, Looker Studio) or similar tools; Strong written communication skills and attention to detail. Desirable: Experience supporting or leading CMS migrations; Familiarity with HTML/CSS basics and web tagging (e.g. Google Tag Manager); Understanding of SEO and conversion rate optimisation (CRO) principles; Interest in AI-driven tools, automation, and digital innovation; Experience in managing Social Media channels along with PPC campaigns. What You’ll Gain: Strategic ownership of CRM and key digital tools; Experience leading digital projects with internal and external stakeholders; Opportunity to shape the rollout of our new web platform and marketing automation strategy; Professional development with clear progression to Digital Marketing Manager.