Product Marketing Manager

Product Marketing Manager

Devire

Kraków
product marketing
go-to-market strategies
product positioning
product launches
market research
competitive analysis
communication skills
marketing tools

Podsumowanie

Zarządzanie strategią wprowadzania produktów na rynek, wymagane 3-7 lat doświadczenia w marketingu produktów. Benefits: prywatna opieka medyczna, karta Multisport, hybrydowy model pracy.

Słowa kluczowe

product marketinggo-to-market strategiesproduct positioningproduct launchesmarket researchcompetitive analysiscommunication skillsmarketing tools

Benefity

  • Umowa o pracę na czas nieokreślony
  • Prywatna opieka medyczna
  • Karta Multisport
  • Premia świąteczna
  • Elastyczny model pracy - 2 dni w biurze

Opis stanowiska

Your future companyProduct Marketing Manager is responsible for driving go-to-market strategies, developing clear product positioning, and executing successful product launches that resonate with target audiences. This role connects product development with customer engagement by translating technical features into customer-focused benefits. The ideal candidate is a strategic, customer-oriented marketer with strong communication skills and solid market awareness.Requirements 3–7 years of experience in product marketing, brand management, or go-to-market roles (B2B or tech preferred) Strategic, customer-first mindset Proven experience in product launches, positioning, and messaging Strong understanding of market research, segmentation, and competitive analysis Excellent communication and storytelling skills Experience with marketing and analytics tools (e.g. Adobe, marketing automation, CRM, analytics platforms) Ability to collaborate cross-functionally and manage multiple projects Responsibilities Understand customer needs, market trends, and competitive landscape Translate product features into clear user benefits in collaboration with product management Develop differentiated product positioning and messaging across marketing channels Plan and execute marketing campaigns with content and lead generation teams Adapt messaging for different segments and channels Support sales with relevant enablement materials Coordinate product launches and manage the content calendar Work with internal and external content creators and vendors Measure campaign performance and provide actionable insights The offer Permanent employment contract providing long-term stability Stable and secure position in a growing, well-established organization Hybrid work model – 2 days per week in the office for better collaboration and flexibility Private medical care Multisport card  Holiday bonus

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Opublikowanadzień temu
Wygasaza 18 dni
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