Journey Architecture & Blueprinting

•  Design scalable, reusable journey components and logic frameworks aligned with AJO capabilities and business requirements.

•  Create high-level journey blueprints that support NBA logic, personalization, and multichannel orchestration.

•  Ensure consistency and feasibility across pods and use cases.

Pod Enablement & Design Support

•  Act as a design lead across agile pods, validating journey logic and supporting AJO builders.

•  Provide reusable templates, documentation, and guidance to accelerate pod-level execution.

•   Promote consistency across pods while enabling flexibility for experimentation and variation.

Required Qualifications

•   Bachelor’s degree in Experience Design, Marketing, Information Systems, or a related field—or equivalent work experience

•   5+ years in experience architecture, customer journey design, or marketing technology.

•   Deep understanding of Adobe Journey Optimizer (AJO), Real-Time CDP, and NBA decisioning platforms.

•   Proven ability to design scalable, reusable journey frameworks and logic structures.

•   Strong collaboration skills across agile pods, data science, engineering, and marketing strategy teams.

•   Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks.

•    Experience working in agile environments and collaborating across pods

Preferred Qualifications

•   Experience supporting MarTech platform migrations or platform enablement initiatives

•   Familiarity with NBA experimentation frameworks and multivariant testing strategies

•   Background in healthcare, insurance, or other regulated industries

•   Exposure to scaled agile frameworks (e.g., SAFe, LeSS)

•   Certification in Experience Design, Product Management, or Marketing Technology

•   Experience collaborating with data science and engineering teams on personalization logic

•   Knowledge of consent and preference management frameworks and their impact on journey