Your responsibilities

• Collaborate closely with brand marketing teams to grasp their priorities and execute media planning activations for brand campaigns, working hand-in-hand with the media agency.
• Serve as the primary point of contact with the media agency, overseeing campaign strategy and activation.
• Champion media-related initiatives for the brand, guaranteeing the implementation of Return on Equity (ROE) and Marketing Mix Modeling (MMM) insights, and promoting active participation in test-and-learn initiatives and the Global Learning Agenda, in close collaboration with the Media Lead.
• Strategically amplify creator content across various channels to enhance core Advocacy & Influence (A&I) Key Performance Indicators (KPIs), continuously learning and improving.
• Become the resident expert in media reporting tools, effectively sharing results with relevant stakeholders.
• Spearhead the acceleration of 1P audience and data for the division, prioritizing Search Engine Advertising (SEA) and Search Engine Optimization (SEO), under the guidance of the Media or Data-Driven Experiences (DDX) Lead.
• Oversee full-funnel media activities, encompassing Awareness and Consideration stages including retail media.
• Together with the team drive the success of digital services within media, achieving discoverability and completion rate objectives.

Our requirements

• Approx. 3-5 years of experience on position related to digital and media buying.
• Good understanding of creating media strategy and brief creation process is a must.
• Proficiency in using media tools and platforms.
• Capability to optimize "bets" for maximum impact.
• Proven ability to excel in media-related projects.
• Excellent communication and presentation skills.
• Strong strategic mindset and ability to translate strategies into actions.
• Experience in social media management will be additional value.
• Fluency in Polish and English is a must.
• People Developer: Ability to nurture and guide media managers.
• Strategist: Capacity to connect division-level strategies with CDMO goals.
• Innovator: Supporting the CDMO team with division-specific testing roadmaps and innovation priorities.
• Integrator: Enhancing workflows between the multi-divisional structure, CDMO, media agency, and brand coordination.
• Entrepreneur: Promoting collaboration among brands, e-commerce, and finance teams.