Your responsibilities

• Monitoring the competitive landscape and market trends across multiple categories
• Providing actionable insights and recommendations for product, distribution, and pricing strategies
• Analysing internal and external sales data (including Nielsen Retail Audit)
• Reporting on BAT’s key brands’ performance and projecting future outlooks based on observed trends
• Supporting Marketing teams by evaluating the effectiveness of activities and providing recommendations for improvement

Our requirements

• Higher education in Economics, Statistics, Marketing, Sociology, or a related field
• Minimum of two years' experience in a similar analytical role, preferably within an FMCG or agency environment
• Strong analytical skills with the ability to simplify complex data
• Strong curiosity and problem-solving approach to understand performance drivers
• Experience in connecting multiple data sources to provide comprehensive insights
• Confidence in presenting findings and recommendations to Senior Management
• Proficiency in MS Office, particularly Excel
• Proficiency in English, both spoken and written

What we offer

• We offer a market leading annual performance bonus (subject to eligibility)

• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives

• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.

• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills

• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes