Your responsibilities

• Enhance the quality of LEGO eCommerce presence across Pure Players, Marketplaces, and Omnichannel customers while tracking execution and driving improvements.
• Utilize knowledge of retailer digital ecosystems and e-commerce strategies to plan and execute effective campaigns across all retailer touchpoints, including social media and both onsite and offsite websites.
• Evaluate digital content performance against KPIs, driving continuous improvement and finding solutions to achieve goals through collaboration with retailers, content agencies, and eCommerce Team.
• Negotiate, implement, and monitor campaigns with B2B retailers, including Monthly Priority Campaigns and Tailormade customer events, ensuring alignment with the campaign plan and necessary adaptations.
• Develop insights from available data to create benchmarks for e-commerce B2B retailers and provide tailored solutions to enhance LEGO's positioning and visibility.
• Work closely with key accounts to co-plan and implement online activities, ensuring high-quality visibility and discoverability of the LEGO brand on retailer websites through collaboration with Key Account Managers and content agencies.
• Collaborate with the eCommerce team to identify new eCommerce opportunities and moments to amplify online visibility.

Our requirements

• Strong digital competencies to communicate with customer web specialists
• Basic knowledge of e-commerce including understanding of retail landscape, the dynamics of the e-commerce channel, retailer needs and the differences and needs of both shoppers and consumers
• Analytical skills and ability to aggregate data from different sources into one comprehensive picture
• Structured thinking and very good organizational skills
• Strong communication and presenting skills
• Advanced level of verbal and written English
• Very good Excel & PowerPoint skills