Must have

• GTM

• SaaS

• Product strategy

• A/B Testing

• Analytical skills

• Looker Studio

• Amplitude

• BI

• Google Analytics

• Digital marketing

• Brand strategy

• Data analysis

• English (B2)

Nice to have

• ETL

• LinkedIn Ads

• Google Ads

• PPC Campaigns

Requirements description

🔹2+ years of experience in product marketing for B2B SaaS products

🔹Fluent in English, both written and spoken

🔹Technical savviness, experience working with technical products, and the ability to translate complex concepts into clear benefits, as well as integrate workflows, APIs, and automation features into user value

🔹Proficiency in designing and optimizing high-converting landing pages, including structure, copy, calls to action (CTAs), social proof, and A/B testing, to enhance trial starts and encourage paid upgrades

🔹Strong analytical skills, proficiency in data analysis, and a track record of using metrics to inform strategy and drive decisions. Experience with product analytics and tools such as Looker Studio, Posthog, Amplitude, BI tools, and GA4, etc. is a significant plus

🔹Experience in creating go-to-market strategies

🔹Familiarity with customer-insight methodologies (JTBD, interviews, surveys)

🔹Strategic thinking with the ability to see the big picture, develop long-term strategies, and execute tactical plans effectively

🔹Excellent communication and presentation skills

As a plus

▫️Proficiency in marketing analytics, ETL, and data-integration tools

▫️Familiarity with PLG motions, usage-based pricing, and community-led growth

▫️Proficiency with GTM

▫️Experience launching PPC Campaigns via Google Ads and LinkedIn Ads

Offer description

We’re looking for a hands-on Product Marketing Manager🌟 to join the Coupler.io team. If you have a solid background in B2B SaaS, are technically curious, enjoy working independently, and know how to turn strategy into action, this role is for you.

In this position, you’ll play a key role in shaping and executing go-to-market (GTM) plans. We value autonomy, ownership, and initiative — you’ll have the freedom to lead, make decisions, and real impact 🤩

Your responsibilities

1. Architect and run go-to-market (GTM) plans for new features, pricing tiers, and geographies—defining target segments, value props, routes-to-market, launch OKRs, and post-launch learnings
2. Own product positioning & messaging, distilling complex data-integration capabilities into clear, differentiating narratives for technical and business audiences
3. Act as the key liaison between product, sales, marketing, and customer success teams, and ensure seamless communication and alignment on product roadmaps, launch plans, and feedback from the market
4. Lead the communication strategy—email drips, release notes, in-app announcements, webinars—centered on crisp, benefits-led storytelling
5. Analyze the full product & marketing funnel, surface insights, and generate data-driven growth hypotheses to improve acquisition, activation, adoption, and retention
6. Conduct regular customer development interviews and market research to gain deep insights into customer needs, pain points, and buying journeys

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