Opis stanowiska

XTB is a global company from the financial industry, focusing on online trading of financial instruments. We are the largest FinTech in Poland and a leader in Central and Eastern Europe, and the range of our operations covers several countries, including Asia and South America. At XTB, we focus on the development of our employees, giving them opportunities to gain knowledge and skills in various fields, as well as offering a number of training and development programs. If you are looking for challenges and want to gain valuable experience in an international business environment, XTB is the right place for you.

We are a certified Great Place to Work company.

Job description

Key Responsibilities

Media Strategy Development & Execution (Offline):

• Develop and implement a global media strategy aligned with the brand’s business and marketing objectives.

• Adapt strategies to regional market needs in collaboration with local marketing teams.

Agency Management:

• Coordinate collaboration with global and local media agencies.

• Oversee agency selection, contract negotiation, and campaign execution.

• Monitor performance and quality of media agency deliverables.

Media Planning and Buying:

• Approve and optimize media plans developed by agencies.

• Manage global and regional media budgets efficiently.

• Ensure optimal use of paid media channels with a focus on ROI and cost efficiency.

Analytics and Reporting:

• Track and analyze performance of media campaigns (offline campaigns - TV, OOH, radio).

• Implement global standards for campaign performance measurement.

• Prepare reports for senior leadership and provide actionable recommendations.

Cross-Functional Coordination:

• Work closely with content, creative, performance, and PR teams.

• Ensure consistency of brand messaging across all media channels.

• Facilitate knowledge sharing and best practices between regional media teams.

Innovation and Market Trends:

• Stay up to date with industry trends, technologies, and innovations in media planning and buying.

• Test and evaluate new media channels, formats, and strategic approaches.

• Participate in agency reviews, RFPs, and performance benchmarks.

Requirements

• Minimum 5 years of experience in media planning and buying, either agency-side or in-house (TV, OOH, radio)

• Excellent communication skills in English, both written and verbal.

• Proven experience managing multi-market campaigns and collaborating with international teams.

• Strong analytical and strategic thinking skills.

• Understanding of media and cultural nuances across different markets.

• Experience managing large-scale media budgets and delivering measurable results (KPI, ROAS, CPM, CTR, VTR, etc.).

• Ability to work in a fast-paced, multicultural environment..

• Proactive, self-driven, and highly organized.

• Knowledge of media platforms and tools will be nice to have(Google Ads, Meta, DV360, programmatic, etc.

We offer

• full-time employment agreement

• hybrid work

• all the required tools and training required to be successful

• work in internationally known company with a well-recognized brand

• young, professional, dynamic team and multinational environment