Your responsibilities

• Strategy:
• • Define Measurement & Evaluation long-term vision in North-East Europe,
• • Work closely with all functions to create, imbed and maintain an M&E culture in North-East Europe
• • Support the build of and implement the Europe M&E framework and measurement tool (new M&E process and BI Reporting tool developed recently)
• • Own the M&E Process of ALL Customer and Consumer Marketing and Promotional Effectiveness ‘activities’ across Bacardi Portfolio
• • Build Proven Growth Driver database and define and lead sharing of learnings through a stop, start, continue (develop) mindset
• • Look for best practices outside of North-East Europe and outside of Bacardi and share for inspiration
• • Continue evaluation of effectiveness of POS in driving shopper conversion in alcohol and out of category to continue to feed into growth driver strategy (primary and desk research / case studies)
• Responsibility:
• • Define scope of FY activities to be measured (P&L lines, type of activations, brands, markets …)
• • Define rhythm of M&E Reviews (monthly, quarterly, ad hoc …)
• • Define KPI per activity type to be measured
• • Lead & review the M&E’s: collect the results of key activations and ensure inputting in the M&E tracker in collaboration with Marketing team
• • Within the business context and activity objective set target and stretched target KPI’s
• • Analyse existing processes, WoW, meetings and how best to integrate M&E smoothly
• • Work closely with RGM on Promo and GtN evaluation
• • Ensure all stick to the rhythm
• • Track insights, decisions, actions, results
• Capability building:
• • Ensure strong collaboration between commercial, marketing and finance.
• • Train stakeholders on all things M&E – through existing Cluster trainings
• • Break barriers
• • Create an army of M&E ambassadors in individual markets and cross functionally to champion M&E so it is part of the “Bacardi Way”

Our requirements

• 5-10 years experience in consumer goods industry in Marketing, Commercial, RGM or Finance
• Track record of measuring actual results vs. targets, identifying insights & actions and influencing stakeholder across functions to execute the actions
• Crystal clear communication & advanced influencing
• Challenge the status-quo
• Strong analytical skills
• Proven track record in identifying insights and transforming into actions
• High sense of accountability

What we offer

• Competitive Pay Package

• Competitive Holiday/Paid Time Off, plus additional days offered ( i.e., volunteer day, allowing you to give back to the community)

• Retirement/Pension Plan

• Medical, Critical Illness, and Life Insurance

• Calm Meditation App subscription (free)

• Employee Assistance Programs

• Best-in-class, family-friendly, and inclusive leave policies