Your responsibilities

• Key Responsibilities:
• 1. Digital Media Strategy & Annual planning
• • Design data-driven digital media strategies across consumer platforms that align with the overall brand media strategy.
• • Partner with the HCP Marketing Manager to craft omnichannel media strategies targeting healthcare professionals.
• • Align and balance strategic priorities for both brand building and performance-driven goals.
• • Define KPIs for respective digital touchpoints.
• • Allocate digital media budget across relevant digital touchpoints.
• 2. Media Agency Management
• • Act as the primary lead with media agencies and providers, ensuring clear communication of annual digital media strategy, objectives, and KPIs for both consumer and HCP campaigns.
• • Lead development and briefing process of annual media plans, ensuring strategies meet business goals and key audience needs.
• • Collaborate with media providers to continuously optimize live campaigns, using performance data and market insights.
• • Conduct regular reviews with agencies to assess outcomes, recommend tactical improvements, and ensure efficient utilization of budgets.
• 3. Campaign Management
• • Monitor and optimize performance of live campaigns across all digital media platforms, ensuring campaigns meet key KPIs.
• • Plan, execute, optimize digital media campaigns tailor-made to specific customers.
• • Propose and implement optimizations to further drive campaign performance.
• • Lead optimizations on creatives (incl. A/B testing), call-to-action optimizations, channels and landing pages.
• • Ensure key stakeholders have visibility on results, recommendations for improvement.
• • Build campaign dashboards and reports to consolidate data.
• • Support development and implementation of holistic activation in E-Commerce.
• 5. Website management and optimisations
• • Propose KPIs, lead regular website performance management audits and implement optimizations
• • Management of own media (including hosting, campaign tagging, data flow) and first-party data
• • Lead and execute SEO for key brands
• 6. Innovation & Continuous Improvement
• • Stay up-to-date on the latest digital marketing trends, new platform features, and emerging technologies to design innovative campaigns and ensure the company stays ahead of competitors.
• • Lead digital media excellence and deepen understanding across Brand Marketing, HCP Marketing and E-commerce teams.

Our requirements

• Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred).
• 5 years of experience in digital media campaign strategy and management, ideally managing both consumer and HCP audiences.
• Proven track record of working with media agencies and providers to deliver high-performing campaigns.
• Understanding of healthcare advertising regulations, data privacy, and compliance guidelines for HCP-related campaigns.
• Proficiency in digital media analytics tools (Google Analytics, GA4, Tableau, Power BI), SoMe accounts, and CRM systems.
• Strategic thinking, collaboration skills, growth mindset
• Media Agency Management
• Data-Driven Optimization: Proficient in analyzing campaign data to make informed decisions for improving results.
• Familiarity with e-commerce tools and environment.
• Strong communication skills, team player.
• English proficiency.
• Proficiency in MS Office (Excel, Powerpoint).
• Driving license B.