Your responsibilities

• Brand Strategy & Management: Manage a cross-functional initiative to explore and enhance the Testronic brand across all internal and external touchpoints. Develop the related GTM messages and plan for execution. Ongoing brand management.
• Digital Presence: Enhance presence across all digital channels and elevate our website experience. Ensure optimal UX and that the content is fully optimised for SEO, Track performance and drive continuous improvement. Manage the social media calendar as well as the related content pipeline. Oversee content creation across all relevant social media platforms.
• Marketing Programmes: Identify and manage a series of Marketing Programmes to enhance overall performance through targeted initiatives and improvements.
• Marketing Campaigns: Drive a series of multi-channel Marketing Campaigns to promote brand and service awareness. Track performance against KPIs and progress follow-on initiatives to optimise success.
• Creative: Lead on the creative strategy for the company globally. Define and deliver a range of creative assets for communication across multiple touchpoints. Manage video content creation, including gameplay footage, trailers, behind-the-scenes content, interviews, and promotional materials. Manage a repository of high-quality photography ensuring consistency with brand aesthetics.
• Content: Develop and execute a global content strategy that aligns with our brand, values, and objectives across all platforms (social media, website, client presentations, etc.). Collaborate with cross-functional teams to ensure content consistency and messaging across all external and internal channels and assets created.
• Oversee the content calendar, ensuring timely delivery of engaging, high-quality assets including case studies and articles.
• Be fully immersed in industry trends, enabling the creation of content that resonates with our global audience.
• Lead the planning, creation, and updates of content on our company website to ensure it remains fresh, engaging, and informative.
• Collaborate internally to optimise website content, delivering whitepapers, articles, press releases, newsletters, internal content pieces and other compelling content.
• Manage the development of compelling presentations for clients and stakeholders, showcasing the benefits we deliver, solutions we provide and challenges we help address. Provide support for speaker submissions and related development and finalization of the presentation material.
• Ensure presentations are insightful, visually appealing, informative, and tailored to client needs.
• Communications: Define and manage the Communications Plan for Testronic, delivering through internal and external channels.
• Events & Awards: Manage the Events & Awards Programme for Testronic and liaise with external parties to optimise presence and related campaigns.
• Performance Marketing: Analyse performance metrics to optimise content effectiveness, including website assets, social media posts and campaign assets, client materials, thought leadership pieces and more.

Our requirements

• Experience: Minimum of 7 years of proven experience in marketing management, brand management, digital channel management, agency management , campaigns & content management as well as event and performance management, ideally with some in the video games industry.
• Education: Bachelor's degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• Ability to develop and manage effective Marketing Plans to ensure successful implementation of the overall strategy and achievement of goals.
• Cross functional team management experience.
• Ability to define and agree what success looks like and deliver the results.
• Ability to manage multiple projects and meet deadlines in a fast-paced, global environment.
• Excellent written and verbal communication skills, with the ability to clearly articulate ideas to both internal stakeholders and external clients.
• Optimal fluency in English, ideally native speaker.
• Results driven, always focused on driving improvement in performance.
• Strong team player with an ability to collaboratively deliver success.
• Strong creative vision with a keen eye for detail.
• Passion for video games and a deep understanding of video games culture.

What we offer

• Opportunity to lead and shape the marketing strategy for an established brand about to transform into its next form.

• A long-term role with many opportunities to learn, grow, develop and shape the future.

• Hybrid work model (2–3 days per week at the office on Poleczki Street, Ursynów).

• Medical healthcare and Multisport card.

• International and multicultural environment.

• Friendly and open-minded teams.