Your responsibilities

• Regional Brand Programs:
• Lead the creation and delivery of brand programs for Eastern Europe and Benelux, with focus on Netherlands as priority market.
• Identify locally relevant opportunities that build brand equity and drive footfall across all channels.
• Develop brand engagement strategies that go beyond seasonal campaigns, connecting to Levi’s® values, mission, and vision.
• Contribute to key city strategies in Amsterdam and Warsaw, delivering consumer-centric initiatives that keep Levi’s® at the centre of culture.
• Cultivate strategic partnerships with influencers, creators, and cultural figures to strengthen Levi’s® cultural credentials.
• Licensees & Distribution Marketing:
• Lead marketing strategy and relationships with licensee partners
• Define and implement annual marketing plans that reflect Levi’s® brand priorities.
• Drive both performance marketing and seasonal brand/product campaigns, continuously optimizing based on KPIs, sell-through, and test-and-learn insights.
• Leverage consumer insights to build relevance, acquire new audiences, and grow market share.
• Collaborate with PR and social teams to integrate licensee categories into seasonal marketing plans.
• Activation & Execution:
• Own strategy, planning, and execution of brand activations across all touchpoints.
• Support key city strategies and seasonal campaigns with omnichannel thinking and a digital-first mindset.
• Plan and execute in-store and on-floor activities in collaboration with channel marketing and brand experience teams.
• Brief creative agencies for activation execution and ensure brand consistency.
• Deliver activations on time and within budget, leveraging loyalty programs where relevant.
• Coordinate with field brand teams to ensure seamless in-market execution.
• Cross-Functional Collaboration:
• Partner with media, PR, Loyalty, Channel, Brand Experience, Ecommerce, and Content teams to deliver integrated brand experiences.
• Ensure cross-functional alignment and collaboration across all initiatives.
• Monitor competitor marketing programs and media strategies in collaboration with agencies, sharing insights with local and global teams.
• Communication, Reporting & Administration:
• Lead marketing analytics to improve ROI on A&P investments.
• Monitor and report post-activation performance using key KPIs: traffic, conversion, sell-out, acquisition, retention, and Red Tab membership growth.
• Consolidate and evaluate program success across markets, sharing best practices and consumer feedback with global teams.
• Develop communication tools, email assets, and internal newsletters to equip stakeholders and drive visibility.
• Maintain monthly business reviews (MBRs) with updates on upcoming and completed activities.
• Ensure accurate A&P forecasting and budget planning

Our requirements

• You’re a strategic marketer with a passion for brand building and cultural relevance.
• You thrive in cross-functional environments and know how to bring teams together to deliver results.
• You’re data-savvy, creative, and customer-obsessed, with a sharp eye for detail and a bold vision.
• You’ve led complex marketing initiatives across multiple regions and know how to prioritise for impact.
• You’re fluent in omnichannel thinking and understand how to connect with consumers wherever they are.