Must have

• HubSpot

• CRM

• Slack

• SaaS

• LinkedIn

• English

Requirements description

About you

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• A master’s degree is a plus.
• Certifications in digital marketing, project management, or related areas are a plus.

Experience that will help you succeed:

• Strong marketing skills, a strategic mindset, and a deep understanding of digital and traditional marketing channels.
• 5+ years of experience in marketing, with at least 2 years in a managerial role.
• Proven track record of developing and executing successful marketing strategies and campaigns.

Offer description

About the role

The Senior Marketing Manager – Reseller & Registry is responsible for developing and executing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and achieve business growth.

Marketing Strategy Development:

• Develop and implement integrated marketing campaigns  to drive business and marketing goals.
• Lead the creation and maintenance of marketing calendars, quarterly plans, and monthly reports.

Campaign Management:

• Plan, execute, and manage multi-channel marketing campaigns, including digital, print, and experiential marketing.
• Drive the creation of marketing materials, including ads, brochures, emails, and social media content.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.
• Manage the company’s social media accounts, including scheduling posts, engaging with followers, and responding to comments.
• Develop and execute social media strategies to increase brand awareness and engagement.

Brand Management:

• Ensure the company’s brand identity is consistent across all marketing materials and communication channels.
• Work with external partners, such as agencies and vendors, to enhance brand visibility and reputation.
• Collaborate with the design team to produce visual content, including graphics, videos, and infographics.

Budget Management:

• Contribute to and manage the marketing budget, ensuring efficient allocation of resources for various campaigns and initiatives.
• Track and report on marketing expenditures, ensuring adherence to budgetary constraints.
• Identify cost-saving opportunities and negotiate contracts with vendors and service providers.

Digital Marketing:

• Oversee digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.

Sales Collaboration:

• Work closely with the sales team to develop lead generation strategies and support sales initiatives.
• Provide sales teams with the tools and materials needed to effectively sell products and services.
• Align marketing activities with sales goals to ensure a cohesive approach to customer acquisition and retention.

Market Analysis and Reporting:

• Conduct regular analysis of market trends, competitor activities, and customer behavior.
• Prepare and present reports on marketing performance, including ROI, customer acquisition costs, and brand sentiment.
• Track and analyse social media performance metrics to inform future strategies.
• Use insights to refine marketing strategies and drive continuous improvement.

Team Leadership and Collaboration:

• Lead, mentor, and develop a team of digital marketing professionals.
• Collaborate with cross-functional teams, including sales, product, and creative, to align digital marketing efforts with broader business objectives.
• Manage relationships with external vendors, such as digital agencies and freelancers, to ensure high-quality deliverables.

What's in it for you?

• Made from different but connected brands and services, we work collaboratively with passion and open minds to harness our collective strength and diversity - making the impossible, possible
• We prioritise individuality, open communication and sustainable scaling strategies that allow us to grow together while keeping the originality of each brand and team member intact
• We're big believers that having the right people to get the job done is more important than where you are and encourage our teams to decide their ways of working
• Because our company spans so many locations, languages and disciplines, we avoid enforcing unproductive, one-size-fits-all corporate guidelines
• We offer a great work environment in an internationally successful enterprise in the online services industry

Apart from your base salary, you will receive cash bonus.

Your responsibilities

1. This role involves a variety of tasks, including content and creatives production, execution on various marketing channels through integrated marketing campaigns and tracking + reporting of all initiatives. The role will be responsible for collaborating with other departments to ensure the successful implementation of marketing initiatives.